Exam Details
| Subject | advertising & sales promotion | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | rajasthan, kota |
Question Paper
MP-604
December Examination 2016
Master of Business Administration II Year Examination
Advertising and Sales Promotion
Paper MP-604
Time 3 Hours Max. Marks 80
Note: Answer as per instructions in section B and C.
Section A 8 × 2 16
Define the following within 30 words of each:
Marketing communication
Advertising agency
Trade promotion
Co-operative advertising
Online advertising
Sales promotion
Loyalty cards
(viii) Branding
534
MP-604 200 2 (P.T.O.)
MP-604 200 2
534
Section B 4 × 8 32
Note: Answer any four questions within 200 words each.
Explain elements of marketing communication in detail.
Comment on media planning.
Write a note on online advertising.
Explain media scheduling in detail.
Why advertising planning is important for any product? How it
affects advertising and sales promotion?
Explain various tools of sales promotion with the help of
suitable example.
Discuss the difference between advertising and sales
promotion.
Explain CAPP approach in detail.
Section C 2 × 16 32
Note: Answer any two questions within 500 words each.
10) Briefly describe emerging trends of advertising in India.
11) Write short notes on:
Advertising copy
Advertising objectives
12) Discuss the detail the measuring advertising effectiveness.
13) Briefly describe DAGMAR approach.
December Examination 2016
Master of Business Administration II Year Examination
Advertising and Sales Promotion
Paper MP-604
Time 3 Hours Max. Marks 80
Note: Answer as per instructions in section B and C.
Section A 8 × 2 16
Define the following within 30 words of each:
Marketing communication
Advertising agency
Trade promotion
Co-operative advertising
Online advertising
Sales promotion
Loyalty cards
(viii) Branding
534
MP-604 200 2 (P.T.O.)
MP-604 200 2
534
Section B 4 × 8 32
Note: Answer any four questions within 200 words each.
Explain elements of marketing communication in detail.
Comment on media planning.
Write a note on online advertising.
Explain media scheduling in detail.
Why advertising planning is important for any product? How it
affects advertising and sales promotion?
Explain various tools of sales promotion with the help of
suitable example.
Discuss the difference between advertising and sales
promotion.
Explain CAPP approach in detail.
Section C 2 × 16 32
Note: Answer any two questions within 500 words each.
10) Briefly describe emerging trends of advertising in India.
11) Write short notes on:
Advertising copy
Advertising objectives
12) Discuss the detail the measuring advertising effectiveness.
13) Briefly describe DAGMAR approach.
Other Question Papers
Subjects
- accounting for managers
- advertising & sales promotion
- business environment
- business ethics
- capital market & sebi regulations
- collective bargaining & negotiation skills
- consumer behaviour & marketing research
- dissertation
- entrepreneurship & small business management
- financial management
- financial services
- fundamentals of information technology
- global business management
- human resource development
- human resource management
- indian labour legislation
- international financial management
- management and organizational behaviour
- management information system
- managerial economics
- marketing management
- operations management
- organizational development & training
- performance management & compensation planning
- product & brand management
- project management
- quantitative techniques
- research methodology
- retail management
- sales & logistics management
- security analysis & portfolio management
- strategic management