Exam Details
| Subject | advertising & sales promotion | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | December, 2017 | |
| City, State | rajasthan, kota |
Question Paper
MP-604
December Examination 2017
Master of Business Administration II Year Examination
Advertising and Sales Promotion
Paper MP-604
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Explain the concept of Marketing Communication.
State any two objectives of Advertising.
What is 'Advertising Planning'?
What is 'Advertising Agency'?
Write two advantages of online advertising.
534
MP-604 100 3 (P.T.O.)
MP-604 100 3 (Contd.)
534
What is 'Message Design'?
Write any two objectives of sales promotion.
(viii) Explain the meaning of Advertising copy.
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Why marketing communication planning is important for any
industrial unit?
What are the limitations or disadvantages of advertising?
Describe various forms types of online advertising.
Explain the difference between advertising and sales
promotion.
Explain various functions of advertising agencies.
Explain main principles that provide guidelines to the layout of
effective message design.
What are the points to be observed in drawing up a sales
promotion planning?
Write in brief the main components of an advertising copy.
534
MP-604 100 3
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) In what ways does advertising contributes to effecting marketing
of products? How would you measure the effectiveness of
advertising.
11) What do you understand by advertising budget? Discuss the
various methods of determining advertising budget.
12) Explain the meaning of sales promotion and discuss the
different methods of sales promotion.
13) Write short note on the following
Emerging trends in advertising.
Media planning.
December Examination 2017
Master of Business Administration II Year Examination
Advertising and Sales Promotion
Paper MP-604
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Explain the concept of Marketing Communication.
State any two objectives of Advertising.
What is 'Advertising Planning'?
What is 'Advertising Agency'?
Write two advantages of online advertising.
534
MP-604 100 3 (P.T.O.)
MP-604 100 3 (Contd.)
534
What is 'Message Design'?
Write any two objectives of sales promotion.
(viii) Explain the meaning of Advertising copy.
Section B 4 × 8 32
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 8 marks.
Why marketing communication planning is important for any
industrial unit?
What are the limitations or disadvantages of advertising?
Describe various forms types of online advertising.
Explain the difference between advertising and sales
promotion.
Explain various functions of advertising agencies.
Explain main principles that provide guidelines to the layout of
effective message design.
What are the points to be observed in drawing up a sales
promotion planning?
Write in brief the main components of an advertising copy.
534
MP-604 100 3
Section C 2 × 16 32
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each
answer maximum upto 500 words. Each question carries
16 marks.
10) In what ways does advertising contributes to effecting marketing
of products? How would you measure the effectiveness of
advertising.
11) What do you understand by advertising budget? Discuss the
various methods of determining advertising budget.
12) Explain the meaning of sales promotion and discuss the
different methods of sales promotion.
13) Write short note on the following
Emerging trends in advertising.
Media planning.
Other Question Papers
Subjects
- accounting for managers
- advertising & sales promotion
- business environment
- business ethics
- capital market & sebi regulations
- collective bargaining & negotiation skills
- consumer behaviour & marketing research
- dissertation
- entrepreneurship & small business management
- financial management
- financial services
- fundamentals of information technology
- global business management
- human resource development
- human resource management
- indian labour legislation
- international financial management
- management and organizational behaviour
- management information system
- managerial economics
- marketing management
- operations management
- organizational development & training
- performance management & compensation planning
- product & brand management
- project management
- quantitative techniques
- research methodology
- retail management
- sales & logistics management
- security analysis & portfolio management
- strategic management