Exam Details
| Subject | advertising & sales promotion | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Vardhaman Mahaveer Open University | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | rajasthan, kota |
Question Paper
MP-604
June Examination 2016
Master of Business Administration II Year Examination
Advertising and Sales Promotion
Paper MP-604
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
Define the following within 30 words of each:
Consumer promotion
Communication
Advertising
Retail advertising
Budgeting
Creativity
Branding
(viii) Advertising agency
534
MP-604 100 2 (P.T.O.)
MP-604 100 2
534
Section B 4 × 8 32
Note: Answer any four questions within 200 words each.
Explain importance of branding in advertising and sales
promotion.
Describe all the elements of marketing communication.
Critically evaluate online advertising.
Describe CAPP approach.
Discuss tools of trade promotion with the help of suitable
example.
Write a note on advertising agency.
Explain advertising planning in detail.
Discuss the role of advertising agency in marketing.
Section C 2 × 16 32
Note: Answer any two questions within 500 words each.
10) Comment on emerging trends of advertising in India.
11) Write short note on:
Media planning
Media scheduling
12) Discuss the process of advertising goal setting with special
reference to DAGMAR approach.
13) Explain major methods of evaluation of sales promotion
programmes.
June Examination 2016
Master of Business Administration II Year Examination
Advertising and Sales Promotion
Paper MP-604
Time 3 Hours Max. Marks 80
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 8 × 2 16
Define the following within 30 words of each:
Consumer promotion
Communication
Advertising
Retail advertising
Budgeting
Creativity
Branding
(viii) Advertising agency
534
MP-604 100 2 (P.T.O.)
MP-604 100 2
534
Section B 4 × 8 32
Note: Answer any four questions within 200 words each.
Explain importance of branding in advertising and sales
promotion.
Describe all the elements of marketing communication.
Critically evaluate online advertising.
Describe CAPP approach.
Discuss tools of trade promotion with the help of suitable
example.
Write a note on advertising agency.
Explain advertising planning in detail.
Discuss the role of advertising agency in marketing.
Section C 2 × 16 32
Note: Answer any two questions within 500 words each.
10) Comment on emerging trends of advertising in India.
11) Write short note on:
Media planning
Media scheduling
12) Discuss the process of advertising goal setting with special
reference to DAGMAR approach.
13) Explain major methods of evaluation of sales promotion
programmes.
Other Question Papers
Subjects
- accounting for managers
- advertising & sales promotion
- business environment
- business ethics
- capital market & sebi regulations
- collective bargaining & negotiation skills
- consumer behaviour & marketing research
- dissertation
- entrepreneurship & small business management
- financial management
- financial services
- fundamentals of information technology
- global business management
- human resource development
- human resource management
- indian labour legislation
- international financial management
- management and organizational behaviour
- management information system
- managerial economics
- marketing management
- operations management
- organizational development & training
- performance management & compensation planning
- product & brand management
- project management
- quantitative techniques
- research methodology
- retail management
- sales & logistics management
- security analysis & portfolio management
- strategic management