Exam Details
| Subject | services and global marketing (minor) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2017 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
MBA IV Semester Examination, May/June 2017
Subject: Services and Global Marketing
Course No. 4.6.2
Elective IV Marketing
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1 Write short notes on the following at one place only.
Unique features of goods and services.
Target Marketing
Product positioning
People
7 of service marketing
Significance of CRM in service marketing
Interactive marketing
Limitations of global marketing system
Elements in global customer needs
Reasons for new product development
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all questions using internal choice.
2 Discuss the recent dimensions in service marketing activities in India.
OR
Explain the of services marketing with suitable examples.
3 Discuss the significant pricing strategies for service marketing.
OR
Explain the techniques for measurement service quality.
4 Discuss the advantages in building customer relationship through market
segmentation.
OR
Explain various strategies for customer retention under competitive environment.
5 Discuss the need for global market operations by the Indian entrepreneurs.
OR
Explain the issues relating to socio, economic and technological environment in
global marketing system.
6 Discuss the techniques for assessing global customer satisfaction.
OR
Examine the inter-relationship between Indian marketing and global marketing
systems.
MBA IV Semester Examination, May/June 2017
Subject: Services and Global Marketing
Course No. 4.6.2
Elective IV Marketing
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1 Write short notes on the following at one place only.
Unique features of goods and services.
Target Marketing
Product positioning
People
7 of service marketing
Significance of CRM in service marketing
Interactive marketing
Limitations of global marketing system
Elements in global customer needs
Reasons for new product development
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all questions using internal choice.
2 Discuss the recent dimensions in service marketing activities in India.
OR
Explain the of services marketing with suitable examples.
3 Discuss the significant pricing strategies for service marketing.
OR
Explain the techniques for measurement service quality.
4 Discuss the advantages in building customer relationship through market
segmentation.
OR
Explain various strategies for customer retention under competitive environment.
5 Discuss the need for global market operations by the Indian entrepreneurs.
OR
Explain the issues relating to socio, economic and technological environment in
global marketing system.
6 Discuss the techniques for assessing global customer satisfaction.
OR
Examine the inter-relationship between Indian marketing and global marketing
systems.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management