Exam Details
| Subject | services and global marketing (minor) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. IV-Semester Examination, May June 2016
Subject: Services and Global Marketing
Course No 4.6.2
Elective Marketing
Time 3 Hours Max. Marks: 80
Part A (10x2=20 Marks)
1 Write short notes on the following.
Scope of services marketing
Classification of industrial services
Perceptions of service marketing
Promotion mix
Quality dimensions
Service market segmentation
Essentials for CRM in services
External and internal marketing systems
Elements in cultural environment
Global product planning
Part B (5x12=60 Marks)
Answer all the questions.
2 Discuss the four of services marketing with suitable examples.
OR
Explain the need and basis for service market segmentation.
3 Discuss the issues relating to people and physical evidence in services marketing.
OR
Examine the challenges in understanding service quality management.
4 Describe the significant strategies for maintaining customer relationship and
retention.
OR
Explain the problems and prospects of Relationship and Interactive marketing
System.
5 Discuss the interrelationship between consumer markets and global markets.
OR
Explain the environmental factors in global market operations.
6 Discuss the methodology for identification of global customer needs.
OR
Explain the problems of new product development in global marketing system.
M.B.A. IV-Semester Examination, May June 2016
Subject: Services and Global Marketing
Course No 4.6.2
Elective Marketing
Time 3 Hours Max. Marks: 80
Part A (10x2=20 Marks)
1 Write short notes on the following.
Scope of services marketing
Classification of industrial services
Perceptions of service marketing
Promotion mix
Quality dimensions
Service market segmentation
Essentials for CRM in services
External and internal marketing systems
Elements in cultural environment
Global product planning
Part B (5x12=60 Marks)
Answer all the questions.
2 Discuss the four of services marketing with suitable examples.
OR
Explain the need and basis for service market segmentation.
3 Discuss the issues relating to people and physical evidence in services marketing.
OR
Examine the challenges in understanding service quality management.
4 Describe the significant strategies for maintaining customer relationship and
retention.
OR
Explain the problems and prospects of Relationship and Interactive marketing
System.
5 Discuss the interrelationship between consumer markets and global markets.
OR
Explain the environmental factors in global market operations.
6 Discuss the methodology for identification of global customer needs.
OR
Explain the problems of new product development in global marketing system.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management