Exam Details
| Subject | services and global marketing (minor) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. IV Semester (CBCS) (New Syllabus) Examination, May June 2018
Subject: Services and Global Marketing (Marketing)
Paper MB 405 2
Discipline Specific
(Elective IV Marketing)
Time: 3 Hours Max.Marks: 80
Note: Answer all the questions from Part-A and Part-B.
Each question carries 4 marks in Part-A and 12 marks in Part-B.
PART A (5x4 20 Marks)
[Short Answer Type]
1 Goods and services continuum
2 Basic Elements of Service Quality
3 Service marketing triangle
4 Cultural environment
5 .International product positioning
PART B (5x12 60 Marks)
[Essay Answer Type]
6 Define services. Explain its concepts and scope.
OR
Evaluate customer expectations and perceptions of services.
7 Evaluate 4Ps of services marketing.OR
Discuss various methods of measuring Service Quality.
8 Briefly discuss about Services Marketing Strategies.
OR
Evaluate Internal Marketing and Interactive Marketing of services.
9 Define Global Marketing and explain its importance.
OR
Explain factors effecting to the Global Marketing Environment.
10 Explain global product planning and its objectives.
OR
Evaluate distinction between Global Marketing and Indian Marketing.
M.B.A. IV Semester (CBCS) (New Syllabus) Examination, May June 2018
Subject: Services and Global Marketing (Marketing)
Paper MB 405 2
Discipline Specific
(Elective IV Marketing)
Time: 3 Hours Max.Marks: 80
Note: Answer all the questions from Part-A and Part-B.
Each question carries 4 marks in Part-A and 12 marks in Part-B.
PART A (5x4 20 Marks)
[Short Answer Type]
1 Goods and services continuum
2 Basic Elements of Service Quality
3 Service marketing triangle
4 Cultural environment
5 .International product positioning
PART B (5x12 60 Marks)
[Essay Answer Type]
6 Define services. Explain its concepts and scope.
OR
Evaluate customer expectations and perceptions of services.
7 Evaluate 4Ps of services marketing.OR
Discuss various methods of measuring Service Quality.
8 Briefly discuss about Services Marketing Strategies.
OR
Evaluate Internal Marketing and Interactive Marketing of services.
9 Define Global Marketing and explain its importance.
OR
Explain factors effecting to the Global Marketing Environment.
10 Explain global product planning and its objectives.
OR
Evaluate distinction between Global Marketing and Indian Marketing.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management