Exam Details

Subject product & brand management (m)
Paper
Exam / Course mba
Department
Organization TKR Institute Of Management & Science
Position
Exam Date June, 2017
City, State telangana, hyderabad


Question Paper

FACULTY OF MANAGEMENT
MBA III Semester Examination, May June 2017
Subject: Product and Brand Management
Elective I Marketing
Course No. 3.6.1
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART A (10x2 20 Marks)
[Short Answer Type]
1 Write short notes on the following:
Product line
Product modification
Brand rejuvenation
Product portfolio analysis
Risk return analysis
Proto type product
BRANDAID model
Demand analysis
Market testing
Product assortment
PART B (5x12 60 Marks)
[Essay Answer Type]
2 Explain the product modification and deletion in product decision.
OR
Explain the various brand positioning strategies.
3 Explain the models of new product development.
OR
Describe the different diversification strategies.
4 Distinguish between product Maps and Market maps.
OR
Explain the role of Pro type product in new product introduction.
5 Explain the terms DESIGNER and PREFMAPS with suitable example.
OR
Explain the role of demand analysis in marketing segmentation analysis.
6 Explain the principles of product launching.
OR
Explain the role of organization for product management.


Other Question Papers

Subjects

  • accounting for management
  • banking and insurance
  • business analytics
  • business communication
  • business intelligence
  • business law and environment
  • business process reengineering
  • business research methods
  • compensation management (hr)
  • compensation management (major)
  • consumer behaviour (major)
  • customer relationship management
  • database management systems
  • decision support systems
  • e-business
  • economic environment & policy
  • entrepreneurial development
  • financial accounting and analysis
  • financial management
  • financial risk management (f)
  • financial risk management (major)
  • financial services and systems (minor)
  • fundamentals of technology management
  • human resource management
  • i.t. applications for management
  • information technology applications for business
  • innovation management
  • international business
  • international finance (f)
  • investment management (major)
  • labour laws and employee relations
  • leadership and change management
  • management and organizational behaviour
  • managerial communication
  • managerial economics
  • marketing engineering
  • marketing management
  • operations management
  • operations research
  • organization development (hr)
  • organizational development (minor)
  • performance management (major)
  • product & brand management (m)
  • product and brand management (major)
  • promotion & distribution management (m)
  • promotion and distribution management (minor)
  • research for marketing decisions
  • retail management
  • services and global marketing (minor)
  • software project management
  • startup management
  • statistics for management
  • strategic management
  • strategic management accounting (minor)
  • supply chain management
  • talent and knowledge management (minor)
  • total quality management