Exam Details
| Subject | product & brand management (m) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. III Semester (CBCS) Examination, May June 2018
Subject Product and Brand Management
Paper MB-304-2
Discipline Specific Elective-I
Time 3 hours Max. Marks 80
PART A x 4 20 Marks)
(Short Answer Type)
1 Brand equity
2 BCG
3 Product Maps
4 DESIGNR
5 PLANOPT model
PART B x 12 60 Marks)
(Essay Answer Type)
6 Write a detailed note on product line and product mix.
OR
Explain about brand positioning strategies.
7 Describe the phases in new product development.
OR
Discuss the G.E. model with suitable examples.
8 What are market maps? What are their uses?
OR
Discuss the steps involved in idea screening.
9 Describe the cost behaviour in long run and short run.
OR
Discuss the PREF maps with relevant examples.
10 Compare and contrast between PLANOPT and MARMIX model.
OR
Explain about organization for product management.
M.B.A. III Semester (CBCS) Examination, May June 2018
Subject Product and Brand Management
Paper MB-304-2
Discipline Specific Elective-I
Time 3 hours Max. Marks 80
PART A x 4 20 Marks)
(Short Answer Type)
1 Brand equity
2 BCG
3 Product Maps
4 DESIGNR
5 PLANOPT model
PART B x 12 60 Marks)
(Essay Answer Type)
6 Write a detailed note on product line and product mix.
OR
Explain about brand positioning strategies.
7 Describe the phases in new product development.
OR
Discuss the G.E. model with suitable examples.
8 What are market maps? What are their uses?
OR
Discuss the steps involved in idea screening.
9 Describe the cost behaviour in long run and short run.
OR
Discuss the PREF maps with relevant examples.
10 Compare and contrast between PLANOPT and MARMIX model.
OR
Explain about organization for product management.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management