Exam Details
| Subject | product & brand management (m) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. III-Semester Examination, May June 2016
Subject: Product and Brand Management
Course No 3.6.1 (Marketing)
(Elective Marketing)
Time 3 Hours Max. Marks: 80
Note: Answer ALL the questions.
Part A (10x2=20 Marks)
(Short Answer Type)
1 Write short notes on the following.
Product line
Brand positioning
Reasons for New product development
Portfolio analysis
Perceptual mapping
Test marketing
Prototype product
Demand schedule
Market segmentation
BRAND AID
Part B (5x12=60 Marks)
(Essay Answer Type)
2 Describe the elements in product mix and state their objectives.
OR
Discuss the brand management strategies of corporate entities in recent years.
3 Explain the generic product development process.
OR
Examine vital aspects in GE and BCG models of product portfolio analysis.
4 Explain the significance of R D in product development and modification.
OR
Discuss the system of product architecture.
5 Explain the issues in relation to market structure analysis with suitable examples.
OR
Discuss learning curve analysis.
6 What is test marketing? State its significance in product launching.
OR
Discuss the guiding principles of product development and launching.
M.B.A. III-Semester Examination, May June 2016
Subject: Product and Brand Management
Course No 3.6.1 (Marketing)
(Elective Marketing)
Time 3 Hours Max. Marks: 80
Note: Answer ALL the questions.
Part A (10x2=20 Marks)
(Short Answer Type)
1 Write short notes on the following.
Product line
Brand positioning
Reasons for New product development
Portfolio analysis
Perceptual mapping
Test marketing
Prototype product
Demand schedule
Market segmentation
BRAND AID
Part B (5x12=60 Marks)
(Essay Answer Type)
2 Describe the elements in product mix and state their objectives.
OR
Discuss the brand management strategies of corporate entities in recent years.
3 Explain the generic product development process.
OR
Examine vital aspects in GE and BCG models of product portfolio analysis.
4 Explain the significance of R D in product development and modification.
OR
Discuss the system of product architecture.
5 Explain the issues in relation to market structure analysis with suitable examples.
OR
Discuss learning curve analysis.
6 What is test marketing? State its significance in product launching.
OR
Discuss the guiding principles of product development and launching.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management