Nalanda Open University
Annual Examination 2016
B.A. Tourism (Honours), Part-III
Paper-VIII (Tourism Marketing)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five questions. All questions carry equal marks.
1. Define marketing. Explain the role of market research in the marketing plan.
2. Analyse the role of information technology in tourism marketing and
operations.
3. Explain various agencies involved in responsible tourism.
4. What is product mix? Explain product mix of a package tour.
5. Mention the importance of familiarization tours in tourism pramotion.
6. Enumerate the various factors that influence the pricing strategies of a
consumer product.
7. Discuss the role of trade-Fairs and trade-Marts as Marketing tools.
8. Give a brief overview of the marketing activities undertaken by tourist
transport Companies.
9. Write an essay on airline marketing.
10. Explain the process of formulating marketing strategies by star Category
Hotels.