Nalanda Open University
Annual Examination 2017
B.A. Tourism (Honours), Part-III
Paper-VIII (Tourism Marketing)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five questions. All questions carry equal marks.
1. Define marketing. show your acquaintance with difference between productcentred
and customer centred marketing.
2. Throw light on the role of technology in tourism marketing. Explain with
examples.
3. What do you know about role of star hotels in popularizing tourism
4. What do you know about various agencies involved in responsible tourism
5. Write an essay on the importance of pilgrimages in promoting tourism.
6. Evaluate the importance of marketing research. Explain your answer with
example of companies involved.
7. Identify the NGO and evaluate their role in promoting tourism.
8. Analyse the importance of alternative accommodation in tourism marketing.
9. Show your acquaintance with the role of tourist guide in promoting tourism.
10. Write notes on any two of the following
Archaeological survey of India.
Bihar State Tourism Development Corporation
Indian Railways
Dharmashalas