B.A. Tourism (Honours), Part-III
Paper-VIII (Tourism Marketing)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five questions. All questions carry equal marks.
1. Define Tourism Marketing. What is the nature and scope of Tourism Marketing?
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2. Bring out the significance of technology in Tourism Marketing.
3. What are the three main distribution channels in travel and tourism marketing? Explain each of
these briefly.
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4. Explain the significance of the following in tourism industry:
Market segmentation
Seasonal marketing
5. Discuss the role of travel agencies and tour operators in marketing of events.
6. What are some of the channels of distribution used in tourism marketing? What role do
intermediaries play in tourism marketing?
7. What is the role of seasonality in Tourism? Indicate the types and reasons which contribute towards
seasonality in tourism.
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8. Explain the role of events, activities and individuals in tourism marketing.
9. Giving suitable examples, highlight the challenges that Star Category Hotels face in marketing.
10. Discuss the role of brochures in Tour operations and Tour Operations Marketing.