B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Sixth Semester
Business Administration
INTERNATIONAL MARKETING
(CBCS 2011 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Mention the different modes of International marketing.
2. What are the traditional products?
3. Give the main features of India's Export policy.
4. State the types of Export Documents.
5. What is the documentary letter of credit?
6. Expansion of ECGC?
7. What is Market research?
8. Define export marketing plan.
9. What do you mean by pricing strategy?
10. What do you mean by promotion?
Sub. Code
1BBA6C3
AFC-10207
2
WK16
Part B x 5 25)
Answer all questions, choosing either or
11. Explain the importance of international marketing.
Or
What are the Export opportunities for Indian
businessman.
12. What do you understand by duty drawback scheme?
Or
Write short notes on "Certificate Origin".
13. List out the contents of letter of credit.
Or
What are the various functions of Export promotion
council?
14. What are the objectives of International marketing
research?
Or
What are the methodology used for marketing
research?
15. Explain merits of various methods of pricing.
Or
List out various gain of International trade.
AFC-10207
3
WK16
Part C x 10 30)
Answer any three questions.
16. Distinguish between Domestic marketing and
International marketing.
17. Explain the various stages involved in the processing of
an export order.
18. What are the various financial incentives offered to
Indian exporters?
19. Discuss the various factors to be considered while
selecting an international market.
20. What are the various factors that affect the promotion
decisions in International market?
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