B.B.A. DEGREE EXAMINATION, APRIL 2018
Sixth Semester
Business Administration
INTERNATIONAL MARKETING
(CBCS 2011 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is export?
2. List out the different modes of international marketing.
3. What is meant by 'Special Economic
4. What is EXIM policy?
5. What is a back to back
6. What is factoring?
7. What is monopolistic competition?
8. What is meant by standardization?
9. What is CIF pricing?
10. What is meant by penetrating price?
Sub. Code
1BBA6C3
AFC-10799
2
WK16
Part B x 5 25)
Answer all questions, choosing either or
11. Explain why International Marketing is important?
Or
Explain the scope of International Marketing.
12. With respect to export what are the documents
related to goods?
Or
Explain the objectives of SEZ Act.
13. Explain the objectives of letter of credit?
Or
How does a letter of credit works?
14. Why is international marketing research so
important?
Or
How does foreign trade affect competition in
markets?
15. What is the impact of globalization on foreign trade?
Or
Give the arguments against MNCs.
AFC-10799
3
WK16
Part C x 10 30)
Answer any three questions.
16. Explain the recent trends in India's foreign trade.
17. Explain the various steps involved in an export
transaction.
18. Explain the various types of letter of credit.
19. What are the influences of adaption and standardization
of the marketing mix in international marketing?
20. Explain the factors which govern the choice of channel of
distribution in foreign trade.
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