B.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Sixth Semester
Business Administration
INTERNATIONAL MARKETING
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all the questions.
1. Define domestic marketing.
2. List out any two problems of international marketing.
3. What is an operational document?
4. What is certificate of origin?
5. List the parties to letter of credit.
6. What are the modes of payment in international
marketing?
7. What do you mean by competition in foreign market?
8. What is Adaptation?
9. What is called as export cost?
10. What do you mean by trade fare?
Sub. Code
4BBA6C3
AFF-4403
2
WS6
Part B X 5 25)
Answer all questions by choosing either or type.
11. Discuss the difference between domestic and
international marketing.
Or
Discuss the problems of International marketing.
12. What are the statutory document required in export
policy?
Or
Explain the principal document required in export.
13. Describe the importance of letter of credit.
Or
Discuss the letter of hypothecation.
14. What are the issues in international marketing
research?
Or
Explain the factors influencing the consumer
behavior in international marketing.
15. Explain the importance of personal selling in
international marketing.
Or
Explain the types of cost in export Marketing.
AFF-4403
3
WS6
Part C X 10 30)
Answer any three questions.
16. Discuss the different modes of international marketing.
17. Examine India's export import policy.
18. Explain the various incentives available for exporters.
19. Discuss the various types of research used in
international marketing.
20. Discuss the strategies to be adopted in Global marketing.
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