DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
STRATEGIC TECHNOLOGY MANAGEMENT
(Upto 2012 13 Academic year and 2013 calendar year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. What do you meant by strategic management? Explain
briefly about its characteristics.
2. State the components of marketing strategy.
3. Explain about ETOP.
4. Write the need for strategic analysis and choice.
5. Explain the framework of BCG matrix in Formulating
alternative strategies and selection of the best strategy.
6. Write short note on objective factors in strategy choices.
7. Discuss about strategy audit.
8. Write the importance of strategic technology
management.
SECTION B — 15 60 marks)
Answer any FOUR questions.
9. Write the Dimension and benefits of strategic
management.
10. Describe the methods and technique used for
organisation appraisal.
Sub. Code
33
DE-3086
2
SER
11. Discuss about environmental scanning technique.
12. Explain the framework of grand strategy selection matrix
in formulation alternative strategies.
13. What are all the scope involved in strategic choice?
14. Explain about the portfolio management.
15. Describe the techniques of strategic evaluation.