DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION,
MAY 2018.
Third Semester
STRATEGIC TECHNOLOGY MANAGEMENT
(Upto 2012 13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Why should you relate company's strategy and its
technology?
2. What is core competence? How it can be exploited to
have competitive advantage?
3. What is the benefit of using opportunity and threat
matrices?
4. Explain the concept of synergy.
5. What is the significance of portfolio analysis?
6. Write short notes on: Corporate Governance.
7. Describe the challenges in resource allocation.
8. What is strategy audit?
Sub. Code
33
DE-4198
2
WK 16
SECTION B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks
9. Explain the strategic planning process.
10. What do you understand by crafting a strategy? What
factors influence in shaping company's strategy?
11. What factors in technological environment affect business
and how?
12. How will you build competitive advantage in the areas of
production/operations with the help of technology?
13. What does McKinsey framework suggest to make a
strategy work effectively? Explain.
14. Discuss the strategic evaluation techniques for
operational control.
15. What are the different approaches that are used by
strategists for organizational appraisal?