M.A./M.Sc. (Semester IV) (CGPA) Examination Oct/Nov-2017
Geography
GEOGRAPHY OF MARKETING
iI
Day Date: Friday, 24-11-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
Instructions: All questions are compulsory.
Draw neat diagrams wherever necessary.
Use of stencils is allowed.
All questions Carry equal marks.
Q.1 Choose the correct alternative given in the bracket. 07
is a sub branch of economic geography.
Marketing Political
Social None of these
2 The need of marketing geography was first point out of
geographer.
William Applebaum A. Weber
Triwartha None of these
3 activity includes the services of whole sale and retailing.
Primary Tertiary
Secondary None of these
4 The effect of marketing on development may be both direct
or indirect.
Regional Family
Consumer None of these
5 Marketing is type of human economic activity.
Primary Tertiary
Secondary None of these
6 theory developed by German Geographer Christaller.
Central place Least cost
Continent drift None of these
7 Highly urbanized people of create market.
Western Europe Keneya
Zimbave None of these
Fill in the blanks: 07
The word marketing is derived from the word Marcatus.
Licences is very important in location.
is known for his break-point theory.
The movement costs of goods should be for market
development.
Bulky commodities need transportation.
"Marketing Geography" this book was written by
build his hierarchies from the lowest order to upwards.
Page 2 of 4
SLR-ML-476
Q.2 Examine critically the central place theory as theoretical frame work for
geography of marketing.
14
Q.3 What is a role of market centers in regional development? 14
OR
What is the nature and scope of marketing geography?
Q.4 Write short answers for the following questions. (Any two) 14
What is significance of permanent market?
What is General Interaction Theory?
What is functions of transportation system in marketing geography?
What is relation between agricultural land use and market?
Q.5 Write short Notes. (Any two) 14
Market centre.
Classification of markets.
August Losch.
Rural markets.