M.A./M.Sc. (Semester III) (CBCS) Examination Oct/Nov-2017
Geography
GEOGRAPHY OF MARKETING
Day Date: Tuesday, 21-11-2017 Max. Marks: 70
Time: 2:30 PM to 05.00 PM
Instructions: All questions are compulsory.
All questions carry equal marks.
Use of stencil is allowed.
Draw neat relabeled diagrams wherever necessary.
Q.1 Choose the correct and rewrite. 07
1 The word market is derived from the word marcatus.
Latin Greek
German Arabic
2 The is the main focal point for the commercial activity.
Market place Market channel
Market Marketing
3 as primary function of marketing geography.
Retailing Wholesaling
Distribution Periodic
4 The concept of is widely used in marketing geography.
Trading Hierarchy
Retailing Wholesaling
5 Business landuse forms and integral part of the city land use as market

Channels Hierarchy
Morphology Place
6 The market morphology is very much linked with
Market Settlements
Business Trade
7 pattern of market is a characteristic of medium size town.
Rectangular Linear
Crossroad Complex
Fill in the blanks. 07
W. Christaller was a economic geographer.
The central Place hierarchy acts as a system.
is third leading country in the world international trade.
refers to the flow of commodities from producer to consumers.
Law of Retail gravitation put forward by
Development of market center is depends upon behavior.
Theoretical techniques are widely used for the of market area
boundary.
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SLR-ML-465
Q.2 Explain in details nature, scope and significances of geography of marketing. 14
Q.3 Explain classification of markets. 14
OR
Give an account of general attraction theory.
Q.4 Write short answer for the following. (any two) 14
Market channels.
Concept of market morphology.
Hierarchy of market
Market location in relation to transportation.
Q.5 Write short notes. (any two) 14
Types of shopping center
August Losch theory
Roll of market center in regional planning.
Break point theory.