M.A./M.Sc. (Semester IV) (CBCS) Examination Nov/Dec-2018
Geography
GEOGRAPHY OF MARKETING
Time 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Use of Maps stencils is allowed.
All question carry equal marks.
Draw neat diagrams wherever necessary.
Q.1 Fill in the blanks with appropriate word those are given below. 07
Marketing activity is type of human activity.
Primary Secondary
Tertiary None of these
Exchange of goods between two countries is called
Retail trade International trade
National trade None of these
activities are consumer oriented.
Marketing Lumbering
Hunting None of these
The word „market‟ is derived from the word "marketus".
Latin French
Urdu None of these
is becoming competitive, dynamic and challenging.
Marketing Education
Hunting None of these
was American marketing geographer.
William Applebaum Saul Cohen
Berry None of these
markets are developed all over the word.
Periodic Monthly
Daily None of these
Fill in the blanks: 07
market play a Key-pole in the internal trading process.
Central place theory developed by German Geographer
A. Losch build his hierarchies from the lowest order to
The effect of marketing on development may be both direct
indirect.
The first super market was opened in 1930 in
Local markets are known as
The movement cost to the product should be
Q.2 Describe the nature, scope and significance of Geography of marketing. 14
Q.3 Explain the role of market centres is regional developer. 14
OR
Examine critically the central place theory of W. Christaller.
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Q.4 Write answer on any two of the following. 14
What is market concept?
What is importance of periodic market?
What is a shopping centre?
What is functions of wholeseller
Q.5 Write short notes on any two of the following. 14
Classification of markets
Shopping malls
Supermarket
Rural market development