M.A. (Semester III) (CBCS) Examination Oct/Nov-2017
Mass Communication
COMMUNICATION RESEARCH
Day Date: Thursday,16-11-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative: 14
When along with the regular advertisements some dummy copies are kept in
for test then it is called is test.
Consumer jury Portfolio
Recall All of these
is a type of probability sampling.
Lottery Method Stratified Sampling
Multistage Sampling All of these
When a hypothesis is stated negatively it is called
Simple Null
Alternative None of these
A research initiated to solve an immediate problem is
Action Research Pure Research
Experimental Research None of these
When researcher uses schedule, to collect data, then it is known as
Primary Data Secondary Data
Hystorical Data None of these
Survey is a study.
Descriptive Analytical
Fact finding None of these
Observation of an event personally by the observer is
Indirect observation Direct observation
Controlled observation None of these
Q.2 Write short notes. (Any four) 14
People Meter
Case Study Method
Survey Method
PR Research
Data Analysis
Q.3 Answer the following questions. (Any two) 14
Describe various types and sources of data collection?
Describe different types of probability sampling.
Describe various types of questionnaire with details?
Q.4 Give answers in 500 words. (Any one) 14
What is Print media research? Discuss methods used for print media research.
OR
Trace various types of advertising research.
Q.5 Give answers in 500 words. 14
Describe various types of research giving suitable examples.