M.A. (Semester III) (CBCS) Examination Mar/Apr-2018
Mass Communication
COMMUNICATION RESEARCH
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Choose correct alternative:
14
Data of research is only.
Primary
Secondary
Both and
None of these
is a type of non-probability sampling.
Random Sampling
Purposive Sampling
Multistage Sampling
All of these
Census method of research is method.
Qualitative
Quantitative
Both and
None of these
A research is an observational research method in which data is gathered from the same respondents repeatedly over a period of time.
Action
Pure
Longitudinal
None of these
People meter is used for
Radio Research
TV Research
Print Media Research
None of these
Survey research is useful for study.
Event
Population
Processes
None of these
When you are involved as a team member to find out number of Great Indian Bustard at Nannaj sanctuary then it is observation.
Participatory
Non Participatory
Both and
None of these
Q.2
Write short notes. (Any four)
14
IRS
Applied Research
Hypothesis
Primary Data
Case Study Method
Q.3
Answer the following questions. (Any two)
14
What is content analysis? Describe use of it for media research.
What is Observation? Trace various types of observation.
Define survey and describe various types of surveys with details.
Q.4
Give answers in 500 words. (Any one)
14
What is Public Relation research? Discuss with details.
OR
What are the various methods of sampling? Discuss giving suitable examples.
Q.5
Give answers in 500 words.
14
Describe television research giving suitable examples.