M.A. (Semester III) (CBCS) Examination Nov/Dec-2018
Mass Communication
COMMUNICATION RESEARCH
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative 14
The random sampling is useful when the universe is
Unknown In large number
Small None of these
Websites are sources of data.
Primary Secondary
Experimental None of these
Gender is type of variable.
Dependent Independent
Co relational None of these
Most advertising and public relations research is
Pure Applied
Experimental None of these
Review of literature is useful for finding
Data People
Research gap None of these
Major limitation of social research is
Objectivity Unpredictability
Limited resources All of these
is a statistical test used in communication research.
P Test M Test
F Test A Test
SITE Communication Project was started on
1st August 1975 11th August 1975
15th August 1975 20th August 1975
Selecting respondents because they are easily accessible is called
sampling.
Cluster Convenient
Random None of these
10) research is aimed to find solution for the problem.
Experimental Exploratory
Diagnostic None of these
11) IRS publishes report based on research.
Readership Public Relations
Circulation None of these
Page 2 of 4
SLR-IZ-10
12) Broadcast Audience Research Council is related to
Circulation audit TRP
Radio listenership None of these
13) is study of cause and effect relationship aims to test the
hypothesis through actual experiment.
Case Study Research Survey Research
Experimental Research None of these
14) Study of television addicted person is type of research.
Observation Survey
Case Study All of these
Q.2 Write answer (any four) 16
Distinguish between primary and secondary data.
Distinguish between null and alternative hypothesis.
Describe the importance of content analysis for media research.
Write a note on 'Descriptive research'.
What is research problem? How it is important in research?
Describe various steps in writing of research report.
Q.3 Write answers (any two) 12
How qualitative research is different from quantitative research?
What is survey? Discuss the benefits and limitations of survey.
Describe various methods of probability sampling.
What are the ethical issues in conducting research? Give details.
Q.4 Give answers in detail (any one) 14
What is your understanding about television media research? Comment
critically giving examples.
What is public relations research? Describe various methods used for PR
research.
Q.5 Give answers in 500 words 14
Discuss various media effect theories with details.