M.A. (Mass Communication) (Semester II)
(CBCS) Examination, 2017
MEDIA MANAGEMENT
Day Date: Wednesday, 19-04-2017 Max. Marks: 70
Time: 10.30 AM to 05.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative: 14
AIR launched a satellite radio service in India in
2002 2004 2005 2003
Long form of DTH is
Direct to House Direct to home
Desktop Home None of these
Audit Bureau of circulation measures of Newspaper.
Circulation Readership Revenue None of these
INS established in
1939 1940 1950 1960
Media management is
Art and science Science and Technology
Art and fact None of these
is the private radio station in Solapur.
Radio mirchi Big Fm
Radio star Radio gold
First survey of NRS was conducted in
1968 1974 1972 1970
Q.2 Write short notes (any four): 14
TRP
Community Radio
Principle of management
Media monopoly
Radio Studio
Q.3 Answer the following questions (any 14
Discuss the Economics of print media.
Explain the New trends in Radio.
Discuss on foreign equity in Indian media.
Q.4 Write answer in 500 words: 14
Explain the various ownership patterns of media.
OR
Discuss the importance of management in Television media.
Q.5 Write answer in 500 words: 14
Explain the functions of Fm Radio.