M.A. (Semester II) (CBCS) Examination Mar/Apr-2018
Mass Communication
MEDIA MANAGEMENT
Time: 2½ Hours.
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Choose correct alternative:
14
is known as the father of modern management.
Henry Fayol
David Fayol
Henry Marconi
None of these
invented movable type writer.
Marconi
William Carrey
James Austin
Johance Gutenberg
TRP stands for
Television Rating Point
Television Rating Power
Television Radio point
None of these
Star TV started in
1991
1992
1993
1994
Diary method was used by to measure TRP.
TAM
INTAM
Doordarshan
FM
Major revenue of any news paper spent on
News print
Man power
Machinery
None of these
Long form of DTH is
Direct to Home
Direct to House
Direct To Hall
None of these
Q.2
Write short notes (any four):
14
DTH
Television studio
Foreign equity in Indian media
TAM
INS
Q.3
Answer the following questions (any
14
Describe various departments in print media.
Explain the importance of management.
Discuss the new trends in Internet.
Q.4
Descriptive type question (any
14
Explain the management is social process.
Explain the management of FM Radio.
Q.5
Write answer in 500 words
14
Media management is Art and Science, discuss.