M.A. (Semester II) (CBCS) Examination Nov/Dec-2018
Mass Communication
MEDIA MANAGEMENT
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative 14
VividhBharati started in
Year 1957 Year 1936
Year 1963 Year 1875
In the year D.T.H. started in India.
Year 2000 Year 2002
Year 2004 Year 1993
invented movable type.
James Austin Johance Gatenberg
William Carry None of these
National Readership Survey was established in
Year 1944 Year 1974
Year 1998 Year 2000
is the latest technology of plate making in Newspapers.
CTP KBC
DTP TRP
is the private radio centre in Solapur.
Radio Gold Big FM
Radio Mirchi None of these
Media management is
Art and Science Science and Technology
Art and Fact None of these
Q.2 Write short notes (any four) 14
DAVP
Web Portal Management
Radio Studio
Government Ownership
Principles of Management
Q.3 Write answers in 250 words (any two) 14
State the importance of media convergences.
Describe the working of INS
Explain the Functions of Management in television.
Q.4 Write answer in 500 words (any one) 14
Explain the working of ABC and IRS and distinguish between them.
Describe various types of ownerships in newspaper industry with suitable
examples.
Q.5 Write answer in 500 words 14
Explain the difference between newspaper management and radio
management with details.