M.A. (Semester IV) (CBCS) Examination Mar/Apr-2018
Mass Communication
ADVERTISING AND SOCIAL MARKETING
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Multiple Choice Questions. Marks Each)
14
AAAI is established in year.
Year 1945
Year 1946
Year 1948
Year 1950
MRUC stands for
Media Research Users Council
Media Research Use Cell
Media Readership Users Council
None of these
An advertisement of Amul butter is the example of
Corporate Advertisement
Product Advertisement
Classified Advertisement
None of these
Audit Bureau of Circulation was established in
Year 1948
Year 1958
Year 2002
Year 1940
kind of marketing is useful to contact consumers personally.
Telemarketing
Postal Marketing
Promo
Online Marketing
PR advertising is also known as advertisement.
Local
Professional
Media
Institutional
is the example of corporate brand.
Tata
Reliance
Godrej
All of these
Q.2
Short Notes. (Any Four out of Five)
14
Motivation Theory
Media Planning
Social Marketing Ethics
Market Research
Principles of Management
Q.3
Write Short Answer Type Questions. (Any Two out of Three)
14
State the importance of NGO.
What is your understanding about creative process?
Give details about surrogate advertising with suitable examples.
Page 2 of 3
SLR-IN-20
Q.4
Write answer in 500 words. (Any One)
14
What is brand? Describe types of brand? How a brand can be established?
OR
Describe internal factors which influence behavior. Explain in context of Maslow' model.
Q.5
Write answer in 500 words. (Any One)
14
What is social marketing? How it is useful for social organizations? Explain the five Ps in social marketing.