M.A. (Semester IV) (CBCS) Examination Nov/Dec-2018
Mass Communication
ADVERTISING SOCIAL MARKETING
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 14
The marketing communications strategy deals with
Advertising Public Relations
Both a and b None of these
The role of marketing communication is to engage audiences into
Differentiate Inform
Reinforce All of these
is the model of consumer buying behavior.
Planned Behavior Model Consumer Acquisition Model
Consumer's Need Model None of these
With respect to consumer behavior, one's friends and relatives could be
considered a/an
Institutional influences Reference group influence
Both a and b None of these
is a term used when a successful brand is used to launch a new
product.
Brand Extension Brand Follower
Brand Leader None of these
gives added value to products.
Price Service
Brand None of these
SWOT means
Strategy work, openness, toughness
Strengths, weaknesses, opportunities, threat
Strategy, working, opinion, tactical
None of these
Personal communication is used for
Advertising Public Relation
Publicity All of these
is very effective medium at delivering messages to target
audiences.
Print Outdoor
Digital None of these
10) Consumer are able to create content in
Telemarketing Direct Mail
Online Communications None of these
Page 2 of 4
SLR-IZ-20
11) is event when groups of sellers meet consumers directly.
Sales Promotion Press Conference
Exhibition None of these
12) Marketing research is used for
Decision making Marketing Segmentation
Making Media Plan All of these
13) NGO means
Non Governmental organization
Non Grantable organization
New Government Organization
None of these
14) is the person who is hired by an organization for represent a
brand.
Brand Ambassador Brand Manager
Brand Promoter None of these
Q.2 Write short notes (any four) 12
Product Development
Graphics and Colors
Advertise
Audience
Market
Q.3 Write the answers in 150 words (any four) 16
Write about media buying.
What are the principles of graphic design?
What are the types of brand?
Write short note on topic an 'Online media'.
What is campaign?
Q.4 Write answer in 250 words (any two) 14
What is market research?
Write the significance of Indian media?
Explain the scope of social marketing?
Q.5 Write answer in 500 words (any one) 14
Explain the five of social marketing?
Write an essay on topic 'Advertising strategies and consumer behavior'.