M.A. (Semester IV) (CBCS) Examination Nov/Dec-2018
Mass Communication
ADVERTISING AND SOCIAL MARKETING
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative 14
Combination of various kinds of media in an advertisement campaign is
Media Planning Media Mix
Media Strategy None of these
Which office is responsible for disseminating advertisements to media for
central government?
R. N. I P. I. B
D. A. V. P P. I. I
Category of people to whom the advertiser is trying to reach is
Social Group Target Group
Pressure Group None of these
During the pre purchase phase, the maximum effectiveness is that of
Advertising Personal Selling
Publicity Sales Promotion
Media buying agencies is also known as
USP AOR
AAA All of these
PR advertising is also known as advertisement.
Local Professional
Media Institutional
When a another product is used in place of actual product, it is known as
advertising.
Surrogate Alternate
Legal Life Style
Q.2 Write short notes (any four) 14
Brand Loyalty
Media Buying
Super Brand
Market Research
USP
Q.3 Write answer in 250 words (any two) 14
State the importance of media schedule.
Describe the role of graphics in advertisement.
Explain the advertising campaign.
Q.4 Write answer in 500 words (any one) 14
What is social Marketing? How it is useful for corporate sector?
What is consumer behavior? Describe external element which influence
consumer behavior.
Q.5 Write answer in 500 words 14
Explain the various types of advertising appeal with examples.