B.B.A. (Semester IV) (CGPA) Examination Mar/Apr-2018
MARKETING MANAGEMENT I
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1

Choose the correct alternatives:
07
is a group potential customer sharing a common need/want.
Marketing Management
Marketing
Market
Segmentation
is the act of designing producing container for product.
Physical Evidence
Publicity
Brand
Packaging
includes variety of programs designed to promote and protect company's image or individual products.
Sales promotion
Advertisement
Publicity
Personal selling
refers studying reasons behind consumers' purchase actions.
Market Segmentation
Consumer behavior
Marketing Environment
Marketing Management
Big Bazaar, Wal-mart, Tesco are examples of
Discount Stores
Specialty Stores
Hypermarket
Network Marketing
is a strategy of maintaining relations and loyalty of customers.
Social Marketing
Customer Relationship Management
Consumer Behavior
Marketing Mix
The modern concept of marketing is Seeking, Matching
Positioning
Publicity
Programming
All of the above
Q.1

Fill in the blanks:-
07
consists of factors forces affecting marketing activities.
is an ultimate end user of a product or service.
is the last activity in Marketing Distribution Channel.
Lifestyle Personality are bases of Market Segmentation
Modern marketing is focused.
is marketing tools used by the marketer to achieve the marketing goals.
tangiblises the intangible services.
Q.2
Write short notes. (Any two)
14
Network Marketing
Packaging
Social Marketing
Page 2 of 2
SLR-CU-31
Q.3
Write short notes. (Any two)
14
Target Marketing.
Promotion Mix.
E-Marketing
Q.4
Explain the various factors affecting Consumer Behavior.
14
OR
Explain various bases for Market Segmentation.
Q.5
Explain the Buying Decision Making Process with example.
14
OR
Explain the various forces of Marketing Environment.