Exam Details
| Subject | marketing management – i | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | December, 2018 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester IV) (CGPA) Examination Nov/Dec-2018
MARKETING MANAGEMENT I
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is considered as an eye ear of organization.
Marketing management Marketing
Market Segmentation
is the diving heterogeneous market in homogenous parts.
Market Segmentation Consumer Behaviour d
Marketing Environment Marketing Management
are the short term incentives offered to induce customer for
purchase.
Sales promotion Advertisement
Publicity Personal Selling
Matching and Programming are three success mantras of
marketing.
Customer Seeking
Technology Retailing
Myntra, Filpkart, Amazon are the examples of
Discount Stores Marketing
Hypermarket Network Marketing
is an approach used to develop activities aimed at changing or
maintaining people's behavior for the benefit of individuals and society as
a whole.
Social Marketing
Customer Relationship Management
Consumer Behavior
Marketing Mix
Automatic Vending, Direct Selling, E-Marketing are forms of
retailing.
Store Non- store
Convenience stores None
Q.1 Fill in the blanks. 07
is a direct selling method in which independent- agents
serve as distributors of goods and services.
is buyer who is a regular purchaser who has created a
custom of purchasing a particular brand or from specific outlet.
includes the activities related to storage of goods.
User status, Usage rate Loyalty status are factors of market
segmentation
is the central theme of marketing.
In orientation, business firms focuses on production of quality.
is the expensive element of Marketing Mix.
Page 2 of 2
SLR-CI-25
Q.2 Write short notes. (Any two) 14
Network Marketing
Packaging
Social Marketing
Q.3 Write short notes. (Any two) 14
Target Marketing
Promotion Mix
E Marketing
Q.4 Explain the various factors affecting Consumer Behavior. 14
OR
Explain various bases for Market Segmentation.
Q.5 Explain the Buying Decision Making Process with example. 14
OR
Explain the various forces of Macro Marketing Environment.
MARKETING MANAGEMENT I
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is considered as an eye ear of organization.
Marketing management Marketing
Market Segmentation
is the diving heterogeneous market in homogenous parts.
Market Segmentation Consumer Behaviour d
Marketing Environment Marketing Management
are the short term incentives offered to induce customer for
purchase.
Sales promotion Advertisement
Publicity Personal Selling
Matching and Programming are three success mantras of
marketing.
Customer Seeking
Technology Retailing
Myntra, Filpkart, Amazon are the examples of
Discount Stores Marketing
Hypermarket Network Marketing
is an approach used to develop activities aimed at changing or
maintaining people's behavior for the benefit of individuals and society as
a whole.
Social Marketing
Customer Relationship Management
Consumer Behavior
Marketing Mix
Automatic Vending, Direct Selling, E-Marketing are forms of
retailing.
Store Non- store
Convenience stores None
Q.1 Fill in the blanks. 07
is a direct selling method in which independent- agents
serve as distributors of goods and services.
is buyer who is a regular purchaser who has created a
custom of purchasing a particular brand or from specific outlet.
includes the activities related to storage of goods.
User status, Usage rate Loyalty status are factors of market
segmentation
is the central theme of marketing.
In orientation, business firms focuses on production of quality.
is the expensive element of Marketing Mix.
Page 2 of 2
SLR-CI-25
Q.2 Write short notes. (Any two) 14
Network Marketing
Packaging
Social Marketing
Q.3 Write short notes. (Any two) 14
Target Marketing
Promotion Mix
E Marketing
Q.4 Explain the various factors affecting Consumer Behavior. 14
OR
Explain various bases for Market Segmentation.
Q.5 Explain the Buying Decision Making Process with example. 14
OR
Explain the various forces of Macro Marketing Environment.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management