Exam Details
| Subject | marketing management – i | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | December, 2018 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester (CBCS) Examination Nov/Dec-2018
MARKETING MANAGEMENT I
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the alternatives given below. 14
Logistics Management includes
Order Processing Inventory Management
Warehousing All of the above
defined as all psychological, social and physical behavior of
potential customers as they become aware of evaluate purchase consume
and tell others about the product and services.
Customer Value Consumer Behavior
Holistic Marketing Societal Marketing
is the delivery of standard of living to society.
Micro environment Buyer
Marketing None of above
Consumer contest is an example of
Personal Selling Sales Promotion
Advertising Indirect Selling
means the divisions of a market into sub group with similar
motivations.
Market Segmentation Decision of Market
CRM None of these
Which of the following is NOT a recognized basis for segmenting markets?
Socio-Economic Demographic
Competitive position Psychographic
Decor, Lighting Building and parking area are the examples of
Physical Evidence Mix Product Mix
Price Mix Place Mix
is the process of designing container or wrapper for the product for
its protection.
Branding Packaging
Labeling None of these
Customer Relationship Management is about
Acquiring the right customer Motivating employees
Instituting the best processes All of the above
10) Modern concept of marketing is oriented.
Production Profit
Customer Sales
11) The product is a bundle of that a customer buyers.
Features Preference
Satisfaction Conveniences
Page 2 of 2
SLR-CI-28
12) The original and oldest form of Direct Marketing is the
Billboards Direct Mail
Telephones sales Field Call Sales
13) No cost tool of promotion Mix are
Advertisement Publicity
Marketing Incentives
14) Plastic Jar are now a days quite popular for
Bundling Packaging
Collecting Storing
Q.2 Short notes: 14
Customer Relationship Management
Promotion Mix
Q.3 Short notes: 14
Network Marketing
Product Mix
Q.4 Long Answer: 14
Define Marketing and explain the function of Marketing Management?
OR
What is Consumer Behavior? Explain the various factors affecting
Consumer Behavior.
Q.5 Long Answer: 14
Define Market Segmentation? Explain the Target Marketing?
OR
Explain the various forces of Marketing Environment.
MARKETING MANAGEMENT I
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the alternatives given below. 14
Logistics Management includes
Order Processing Inventory Management
Warehousing All of the above
defined as all psychological, social and physical behavior of
potential customers as they become aware of evaluate purchase consume
and tell others about the product and services.
Customer Value Consumer Behavior
Holistic Marketing Societal Marketing
is the delivery of standard of living to society.
Micro environment Buyer
Marketing None of above
Consumer contest is an example of
Personal Selling Sales Promotion
Advertising Indirect Selling
means the divisions of a market into sub group with similar
motivations.
Market Segmentation Decision of Market
CRM None of these
Which of the following is NOT a recognized basis for segmenting markets?
Socio-Economic Demographic
Competitive position Psychographic
Decor, Lighting Building and parking area are the examples of
Physical Evidence Mix Product Mix
Price Mix Place Mix
is the process of designing container or wrapper for the product for
its protection.
Branding Packaging
Labeling None of these
Customer Relationship Management is about
Acquiring the right customer Motivating employees
Instituting the best processes All of the above
10) Modern concept of marketing is oriented.
Production Profit
Customer Sales
11) The product is a bundle of that a customer buyers.
Features Preference
Satisfaction Conveniences
Page 2 of 2
SLR-CI-28
12) The original and oldest form of Direct Marketing is the
Billboards Direct Mail
Telephones sales Field Call Sales
13) No cost tool of promotion Mix are
Advertisement Publicity
Marketing Incentives
14) Plastic Jar are now a days quite popular for
Bundling Packaging
Collecting Storing
Q.2 Short notes: 14
Customer Relationship Management
Promotion Mix
Q.3 Short notes: 14
Network Marketing
Product Mix
Q.4 Long Answer: 14
Define Marketing and explain the function of Marketing Management?
OR
What is Consumer Behavior? Explain the various factors affecting
Consumer Behavior.
Q.5 Long Answer: 14
Define Market Segmentation? Explain the Target Marketing?
OR
Explain the various forces of Marketing Environment.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management