Exam Details
| Subject | Marketing Basic | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. What do you mean by the term Environment Explain the various micro and macro factors that affect the working of an organization.
2. Discuss the significance of segmentation, targeting and positioning in a company's marketing strategy.
3. Explain the significance of developing new products. Differentiate between test marketing and concept testing.
4. Discuss in detail how a marketing manager plays a role in footwear industry. Also list the tasks carried out by a marketing manager.
5. Discuss the various stages of a product life cycle with an example.
6. Define the term Brand. Explain Manufacturer brand, Private brand and Generic brand.
7. Explain the various factors which affect the price of a product.
8. Write short notes on the following:
Sales Promotion
Advertising
2. Discuss the significance of segmentation, targeting and positioning in a company's marketing strategy.
3. Explain the significance of developing new products. Differentiate between test marketing and concept testing.
4. Discuss in detail how a marketing manager plays a role in footwear industry. Also list the tasks carried out by a marketing manager.
5. Discuss the various stages of a product life cycle with an example.
6. Define the term Brand. Explain Manufacturer brand, Private brand and Generic brand.
7. Explain the various factors which affect the price of a product.
8. Write short notes on the following:
Sales Promotion
Advertising
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing