Exam Details
| Subject | Marketing Basic | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the concept of marketing and discuss its importance in accomplishing the objectives of modern organisations.
2. In spite of secondary data available in abundance, what makes a manager rely on the collection of primary data for marketing decision? Elaborate with suitable examples.
3. Middlemen and their functions form an essential aspect of marketing channels. Discuss with suitable examples.
4. Discuss the factors that are major determinants of promotional mix of an organisation.
5. Why do many firms use a family brand What are the risks associated with this strategy in case the new product is sub-standard
6. Explain how the information collected from segmentation of a population can be used in the marketing process.
7. Why is Market Research considered to be an important tool in making market and product related decisions?
8. Discuss the distinctive characteristics of services and explain their implications for effective marketing.
2. In spite of secondary data available in abundance, what makes a manager rely on the collection of primary data for marketing decision? Elaborate with suitable examples.
3. Middlemen and their functions form an essential aspect of marketing channels. Discuss with suitable examples.
4. Discuss the factors that are major determinants of promotional mix of an organisation.
5. Why do many firms use a family brand What are the risks associated with this strategy in case the new product is sub-standard
6. Explain how the information collected from segmentation of a population can be used in the marketing process.
7. Why is Market Research considered to be an important tool in making market and product related decisions?
8. Discuss the distinctive characteristics of services and explain their implications for effective marketing.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing