No. of Printed Pages: 2 IBFWE-021 I
B.Sc. FOOTWEAR TECHNOLOGY (BSCFWT)
Term-End Examination

OOi25
June, 2016
BFWE-021 MARKETING BASIC
Time hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.

1. The essence of marketing is a 'Transaction'. Discuss the above statement and give reasons in support of your answer with suitable illustrations. 10

2. Explain the term 'Marketing Strategies'. Outline the possible marketing strategies that may be used during the growth and decline stage of any product of your choice. 10

3. What type of promotion-mix can be used in the promotion of the following products? 10

Ladies' bag

Leather shoe

Laptop bag

4. What are the major functions of packaging? What type of packaging would you recommend in the following cases and why? 10

Sea-food for exports

Ladies' leather bags

5. What is market segmentation Name two ways by which the market for each of the following products might be segmented: 10

Magazines

Bicycles

Perfumes

6. Briefly explain the role of organising and controlling in marketing management process. 10

7. Discuss in detail how a marketing manager plays a role in footwear industry. Also list the tasks carried out by a marketing manager. 10

8. Explain the various steps involved in the marketing research process. 10