Exam Details
| Subject | International Marketing | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
Explain the differences between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices?
Why is an understanding of different cultures important to an international marketing manager? Explain giving suitable examples.
What is the effect of 'terms of delivery' on the price to be quoted by an exporter Explain giving an example.
Explain the significance of Letter of Credit in international marketing. Briefly explain the operation of a Letter of Credit.
Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?
With the help of suitable examples explain the relevance of desk research in conducting international marketing research.
4. Write short notes on any three of the following:
Regional Economic Groupings
Management of political risk
International Product Life Cycle
Deemed Exports
Major strategic planning decisions areas in the international marketing context
5. ABC Metals Ltd.
ABC Metals Ltd. was formed some twenty years ago by a metal-processing manufacturer based in Mumbai. The company manufactures bathroom fixtures and fittings, principally for plumbing applications (including taps, joints and shower fittings). A wide range of end users exist, including domestic householders and industrial/ institutional buyers.
The company exports its products to a number of countries in Europe and America. In the last year it achieved market share of 6 per cent in Germany, 10 per cent in France and 3 per cent in Belgium. In addition, 5 per cent of total production was shipped to a major wholesaler in Miami, U.S.A.
The wide range of fittings varies in size, style, colour, metal and plastic finishings to occupy bottom and top end market positions.
A feasibility study has recently been completed to assess the potential of the UK market. Encouraging results have now stimulated the company to pursue actively the UK market with a target date for entry in ten months' time.
Questions:
Advise the company of the options open to achieve UK market entry.
Select and justify a method of market entry and give a brief account of the marketing mix implications.
Why is an understanding of different cultures important to an international marketing manager? Explain giving suitable examples.
What is the effect of 'terms of delivery' on the price to be quoted by an exporter Explain giving an example.
Explain the significance of Letter of Credit in international marketing. Briefly explain the operation of a Letter of Credit.
Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?
With the help of suitable examples explain the relevance of desk research in conducting international marketing research.
4. Write short notes on any three of the following:
Regional Economic Groupings
Management of political risk
International Product Life Cycle
Deemed Exports
Major strategic planning decisions areas in the international marketing context
5. ABC Metals Ltd.
ABC Metals Ltd. was formed some twenty years ago by a metal-processing manufacturer based in Mumbai. The company manufactures bathroom fixtures and fittings, principally for plumbing applications (including taps, joints and shower fittings). A wide range of end users exist, including domestic householders and industrial/ institutional buyers.
The company exports its products to a number of countries in Europe and America. In the last year it achieved market share of 6 per cent in Germany, 10 per cent in France and 3 per cent in Belgium. In addition, 5 per cent of total production was shipped to a major wholesaler in Miami, U.S.A.
The wide range of fittings varies in size, style, colour, metal and plastic finishings to occupy bottom and top end market positions.
A feasibility study has recently been completed to assess the potential of the UK market. Encouraging results have now stimulated the company to pursue actively the UK market with a target date for entry in ten months' time.
Questions:
Advise the company of the options open to achieve UK market entry.
Select and justify a method of market entry and give a brief account of the marketing mix implications.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management