Exam Details
| Subject | International Marketing | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
Differentiate between domestic and international marketing giving suitable examples.
Suggest export promotion organizations that may be approached by an engineering goods manufacturer in India for exploring international marketing opportunities. Summarize their major activities to facilitate exports.
Briefly explain the elements that make up culture. Why is an understanding of different cultures important to an international marketing manager?
Explain the different forms of 'regional economic groupings' giving suitable examples.
Why do you think a company should or should not market the same product in the same way around the world? Explain with the help of suitable examples.
What is transfer pricing? Explain the different approaches to transfer pricing.
4. Write short notes on any three of the following:
Letter of credit.
International distribution channels.
International media strategy.
Scope of international marketing research.
Decision areas for strategic planning in the international marketing context.
"A firm considering an international expansion must carefully consider the political environment of the country it is seeking to enter. The degree of difference between the home country's and host country's political system may have a dramatic impact on international business". Critically examine the above statement and discuss, giving suitable examples, why should a firm be interested in internationalizing its operations pay attention to the host country's political and legal environment.
A bicycle manufacturer presently operating in India, wants to enter international markets. Propose ways in which the company can carry out market segmentation on the world bicycle market.
Suggest export promotion organizations that may be approached by an engineering goods manufacturer in India for exploring international marketing opportunities. Summarize their major activities to facilitate exports.
Briefly explain the elements that make up culture. Why is an understanding of different cultures important to an international marketing manager?
Explain the different forms of 'regional economic groupings' giving suitable examples.
Why do you think a company should or should not market the same product in the same way around the world? Explain with the help of suitable examples.
What is transfer pricing? Explain the different approaches to transfer pricing.
4. Write short notes on any three of the following:
Letter of credit.
International distribution channels.
International media strategy.
Scope of international marketing research.
Decision areas for strategic planning in the international marketing context.
"A firm considering an international expansion must carefully consider the political environment of the country it is seeking to enter. The degree of difference between the home country's and host country's political system may have a dramatic impact on international business". Critically examine the above statement and discuss, giving suitable examples, why should a firm be interested in internationalizing its operations pay attention to the host country's political and legal environment.
A bicycle manufacturer presently operating in India, wants to enter international markets. Propose ways in which the company can carry out market segmentation on the world bicycle market.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management