Exam Details
| Subject | International Marketing | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
What do you understand by the term 'International marketing'? Explain the reasons for which firms enter International markets.
"The EPRG framework has implications on the strategy formulation process." Explain with the help of examples.
Explain the term 'Political Risk'. Discuss the strategies for management of political risk at the pre-investment stage.
Explain the contents and significance of the following documents
Commercial invoice
Certificate of origin
Briefly explain the elements of International advertising strategy. What are the advantages and disadvantages of standardization of International advertising programme?
"Conducting marketing research across different parts of the globe involve different issues and challenges". Do you agree with the statement? Discuss with the help of suitable examples.
4. Write short notes on any three of the following:
Self Reference Criteria
Incoterms
Containerization
International Product Life Cycle
Factors influencing International market selection
What are the different parties in a letter of credit? Explain the operation of a letter of credit.
A small firm manufacturing and selling leather products in India wants to market its products abroad. Advise the firm on the following:
What are the major decision areas for strategic planning in the International marketing context?
What kind of assistance it can get from different institutions?
What are the options available for it for entering foreign markets and the potential difficulties involved in each option?
"The EPRG framework has implications on the strategy formulation process." Explain with the help of examples.
Explain the term 'Political Risk'. Discuss the strategies for management of political risk at the pre-investment stage.
Explain the contents and significance of the following documents
Commercial invoice
Certificate of origin
Briefly explain the elements of International advertising strategy. What are the advantages and disadvantages of standardization of International advertising programme?
"Conducting marketing research across different parts of the globe involve different issues and challenges". Do you agree with the statement? Discuss with the help of suitable examples.
4. Write short notes on any three of the following:
Self Reference Criteria
Incoterms
Containerization
International Product Life Cycle
Factors influencing International market selection
What are the different parties in a letter of credit? Explain the operation of a letter of credit.
A small firm manufacturing and selling leather products in India wants to market its products abroad. Advise the firm on the following:
What are the major decision areas for strategic planning in the International marketing context?
What kind of assistance it can get from different institutions?
What are the options available for it for entering foreign markets and the potential difficulties involved in each option?
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management