Exam Details
| Subject | Retail Management | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
Explain "Wheel of Retailing". Does it still have relevance in the current retail environment? Discuss.
Who is a retail customer? Why it is important for a retailer to have enough knowledge of his clientele SO as to evolve the best possible retail marketing mix
2. What is customer relationship management? Why it is increasingly becoming relevant for retailers to establish loyalty programmes on an ongoing basis? Discuss with suitable examples.
"A careful assessment, analysis and vision are the basic pre-requisite conditions necessary while deciding on store location". Keeping in view the above statement, what do's and don'ts you would advise in the following situations:
Exclusive outlets of premium
furnishings
Automobile dealer outlets
Safety and security measures in retail business are as important as in any other Sector/Industry. Discuss and justify your answer.
4. Write short notes on any three of the following:
Multichannel retailing
Performance audit
Pricing approaches
Vendor relationship marketing
Ethical responsibilities of a retailer
5. Dayal furnishings is a big manufacturer of textile furnishings and currently supplies its products to large retail outlets in major cities. Now the company has decided to start a chain of retail outlets throughout the country with an investment of Rupees 1,500 crores (15 billion).
Questions:
What kind of retail format(s) would you consider for Dayal Furnishings looking at the scale of business and the quantum of investment that is earmarked?
What are the key challenges associated with respect to atmospherics in general and store space management and visual merchandising in particular in the light of the merchandise it offers
List out and briefly discuss the non-store retail formats appropriate for its operations.
Who is a retail customer? Why it is important for a retailer to have enough knowledge of his clientele SO as to evolve the best possible retail marketing mix
2. What is customer relationship management? Why it is increasingly becoming relevant for retailers to establish loyalty programmes on an ongoing basis? Discuss with suitable examples.
"A careful assessment, analysis and vision are the basic pre-requisite conditions necessary while deciding on store location". Keeping in view the above statement, what do's and don'ts you would advise in the following situations:
Exclusive outlets of premium
furnishings
Automobile dealer outlets
Safety and security measures in retail business are as important as in any other Sector/Industry. Discuss and justify your answer.
4. Write short notes on any three of the following:
Multichannel retailing
Performance audit
Pricing approaches
Vendor relationship marketing
Ethical responsibilities of a retailer
5. Dayal furnishings is a big manufacturer of textile furnishings and currently supplies its products to large retail outlets in major cities. Now the company has decided to start a chain of retail outlets throughout the country with an investment of Rupees 1,500 crores (15 billion).
Questions:
What kind of retail format(s) would you consider for Dayal Furnishings looking at the scale of business and the quantum of investment that is earmarked?
What are the key challenges associated with respect to atmospherics in general and store space management and visual merchandising in particular in the light of the merchandise it offers
List out and briefly discuss the non-store retail formats appropriate for its operations.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management