Exam Details
| Subject | Retail Management | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
"Setting Retail price of a merchandise is a very important and complicated aspect of decision making." Explain the alternate Retail Pricing approaches available to a retailer.
Explain the influence of situational variables on retail shopping behaviour. Use relevant examples to illustrate your answer.
Explain with examples the relevance of Store Atmospherics Planning in Retail business.
What are the key components of Store Atmospherics? Explain each with relevant examples.
Explain Retail Performance Measures.
It is said that managing a retail store is a complex activity. Elaborate the activities performed by a retailer while managing his/ her retail store.
4. Write short notes on any three of the following:
Modem Retail Formats.
Relevance of RFID (Radio Frequency Identification) in Retailing.
Customer Relationship Management.
Security issues in retailing.
Catalog retailing.
5. E -tailing in India is growing at a very fast rate with a large number of new entrants. 'Cash on delivery', is a preferred payment method in India. Online market place models with sites like Jabong.com, Flipkart, Snapdeal and many ·more exist. Indian e-tailing industry was estimated at RS 3600 crore in 2011 and estimated to grow to RS 53,000 crore in 2015.
In early June 2013, Amazon.com launched their Amazon India market place. On j7th March, 2014 e-tailer Flipkart claimed it has hit 1 billion in sales. The Great Online Shopping Festival started in December 2012 when Google India partnered with e-commerce companies including Flipkart, Home Shop 18, Snapdeal, India Times shopping.
Questions:
What factors are responsible for the growth and popularity of e-tailing in India
What can brick-and-mortar retailers do to compete against e-tailers.
Explain the influence of situational variables on retail shopping behaviour. Use relevant examples to illustrate your answer.
Explain with examples the relevance of Store Atmospherics Planning in Retail business.
What are the key components of Store Atmospherics? Explain each with relevant examples.
Explain Retail Performance Measures.
It is said that managing a retail store is a complex activity. Elaborate the activities performed by a retailer while managing his/ her retail store.
4. Write short notes on any three of the following:
Modem Retail Formats.
Relevance of RFID (Radio Frequency Identification) in Retailing.
Customer Relationship Management.
Security issues in retailing.
Catalog retailing.
5. E -tailing in India is growing at a very fast rate with a large number of new entrants. 'Cash on delivery', is a preferred payment method in India. Online market place models with sites like Jabong.com, Flipkart, Snapdeal and many ·more exist. Indian e-tailing industry was estimated at RS 3600 crore in 2011 and estimated to grow to RS 53,000 crore in 2015.
In early June 2013, Amazon.com launched their Amazon India market place. On j7th March, 2014 e-tailer Flipkart claimed it has hit 1 billion in sales. The Great Online Shopping Festival started in December 2012 when Google India partnered with e-commerce companies including Flipkart, Home Shop 18, Snapdeal, India Times shopping.
Questions:
What factors are responsible for the growth and popularity of e-tailing in India
What can brick-and-mortar retailers do to compete against e-tailers.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management