Exam Details
| Subject | Marketing of Financial Services | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. What are the key tasks involved in the process of Marketing Management Discuss the different marketing orientations used by organisations while conducting their marketing activity.
Explain the meaning of learning and discuss the theories of learning. How is learning related to habit
Describe what is meant by family life cycle. Does the requirement of banking services by the consumers differ at different stages of the family life cycle? Discuss.
3. Explain the objectives of pricing. Discuss the different methods used for pricing the products in a bank. How do banks decide the prices of their products?
4. Define a Merchant Banker. What tasks are performed by a merchant banker in Pre-Issue and Post-Issue activities?
5. Why are Pension plans required What are the different types of Pension plans available in India? Discuss the various risks faced by Pension funds.
6. What are the special features of servIces marketing Discuss the emerging issues and practices involved in the marketing of financial services.
7. Explain the meaning of securitisation and discuss the procedure adopted for this purpose. How is securitisation advantageous to different parties
8. Write short notes on any four of the following:
Market Penetration
On-line Trading Procedure at the Stock Exchange
Call Center
Globalisation of Financial Markets
Obligations of Debenture Trustees
Explain the meaning of learning and discuss the theories of learning. How is learning related to habit
Describe what is meant by family life cycle. Does the requirement of banking services by the consumers differ at different stages of the family life cycle? Discuss.
3. Explain the objectives of pricing. Discuss the different methods used for pricing the products in a bank. How do banks decide the prices of their products?
4. Define a Merchant Banker. What tasks are performed by a merchant banker in Pre-Issue and Post-Issue activities?
5. Why are Pension plans required What are the different types of Pension plans available in India? Discuss the various risks faced by Pension funds.
6. What are the special features of servIces marketing Discuss the emerging issues and practices involved in the marketing of financial services.
7. Explain the meaning of securitisation and discuss the procedure adopted for this purpose. How is securitisation advantageous to different parties
8. Write short notes on any four of the following:
Market Penetration
On-line Trading Procedure at the Stock Exchange
Call Center
Globalisation of Financial Markets
Obligations of Debenture Trustees
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management