Exam Details
| Subject | Marketing of Financial Services | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Define Bank Marketing. Describe the five competing orientations used by banks for conducting their marketing activity.
2. What are the objectives of pricing? Describe the different methods used by banks for pricing their products.
3. Explain the meaning of securitisation. Describe the process involved in it and its advantages to different parties. What is its effect on the debt market as a whole?
4. Why is marketing of insurance services needed How can its scope be expanded Discuss the limitations in marketing of insurance services.
5. Describe the special features of services marketing. Why is marketing of financial services necessary? Discuss.
6. Explain the concept of marketing mix. Describe the marketing mix tools as given by McCarthy and Kotler. Discuss the importance of each "P" in the context of marketing of banking services.
7. What do you mean by the term Project finance? Describe the sources from which Project finance may be obtained. Describe the institutions which provide term finance to industries in India.
8. Write short notes on any four of the following:
Marshallian Economic Model
Referral Markets
Consortium Lending
Hybrid Pension Plans
One-to-One Marketing
2. What are the objectives of pricing? Describe the different methods used by banks for pricing their products.
3. Explain the meaning of securitisation. Describe the process involved in it and its advantages to different parties. What is its effect on the debt market as a whole?
4. Why is marketing of insurance services needed How can its scope be expanded Discuss the limitations in marketing of insurance services.
5. Describe the special features of services marketing. Why is marketing of financial services necessary? Discuss.
6. Explain the concept of marketing mix. Describe the marketing mix tools as given by McCarthy and Kotler. Discuss the importance of each "P" in the context of marketing of banking services.
7. What do you mean by the term Project finance? Describe the sources from which Project finance may be obtained. Describe the institutions which provide term finance to industries in India.
8. Write short notes on any four of the following:
Marshallian Economic Model
Referral Markets
Consortium Lending
Hybrid Pension Plans
One-to-One Marketing
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management