Exam Details
| Subject | Marketing of Financial Services | |
| Paper | ||
| Exam / Course | Management Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
Explain the role of Self Regulatory Organisations in financial services market.
Discuss the problems Confronted by merchant bankers due to the joining of foreign merchant bankers.
2.Describe the Marshallian model and the Pavlovian model used for analysing the behaviour of buyers. Also discuss the marketing applications of these models.
3. Define customer satisfaction and service quality. How can service quality be measured? Give reasons as to why good service quality is difficult to achieve?
4. Distinguish between the following
Factoring and Bill discounting
Forfaiting and Factoring
What are the essential features of Secured Premium Notes How is this instrument beneficial to the company and the investors
What is a Project Report? Describe its various components.
6. "The Scope for Marketing of Insurance Services in India is Vast". Discuss and suggest the factors that may promote the marketing activities in the insurance sector. Are there any limitations to Marketing of Insurance products? Discuss.
7. What do you understand by Networked Bank Describe the major components of Networked Bank. Discuss the technologies which enable the Networked Bank.
8. Write short notes on any four of the following:
Pension Funds
Marketing Information System
Consortium Lending
Working Mechanism of Asset Management Company
Electronic Bill Presentment and Payment (EBPP) systems
Discuss the problems Confronted by merchant bankers due to the joining of foreign merchant bankers.
2.Describe the Marshallian model and the Pavlovian model used for analysing the behaviour of buyers. Also discuss the marketing applications of these models.
3. Define customer satisfaction and service quality. How can service quality be measured? Give reasons as to why good service quality is difficult to achieve?
4. Distinguish between the following
Factoring and Bill discounting
Forfaiting and Factoring
What are the essential features of Secured Premium Notes How is this instrument beneficial to the company and the investors
What is a Project Report? Describe its various components.
6. "The Scope for Marketing of Insurance Services in India is Vast". Discuss and suggest the factors that may promote the marketing activities in the insurance sector. Are there any limitations to Marketing of Insurance products? Discuss.
7. What do you understand by Networked Bank Describe the major components of Networked Bank. Discuss the technologies which enable the Networked Bank.
8. Write short notes on any four of the following:
Pension Funds
Marketing Information System
Consortium Lending
Working Mechanism of Asset Management Company
Electronic Bill Presentment and Payment (EBPP) systems
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting and Finance for Managers
- Advanced Strategic Management
- Bank Financial Management
- Capital Investment and Financing Decisions
- Consumer Behaviour
- Economic and Social Environment
- Electronic Banking and IT in Banks
- Employment Relations
- Ethics And Corporate Governance In Banks
- Human Resource Development
- Human Resource Planning
- Information Systems for Managers
- International Banking Management
- International Business
- International Financial Management
- International Human Resource Management
- International Marketing
- Labour Laws
- Logistics and Supply Chain Management
- Maintenance Management
- Management Control Systems
- Management Functions and Behaviour
- Management of Financial Services
- Management of Human Resources
- Management of Information Systems
- Management of Machines and Materials
- Management of Marketing Communication and Advertising
- Management of New and Small Enterprises
- Management of Public Enterprises
- Management of R&D and Innovation
- Managerial Economics
- Managing Change in Organisations
- Marketing for Managers
- Marketing of Financial Services
- Marketing of Services
- Marketing Research
- Materials Management
- Operations Research
- Organisational Dynamics
- Organizational Design, Development and Change
- Product Management
- Production/Operations Management
- Project Management
- Quantitative Analysis for Managerial Applications
- Research Methodology for Management Decisions
- Retail Management
- Risk Management In Banks
- Rural Marketing
- Sales Management
- Security Analysis and Portfolio Management
- Social Processes and Behavioural Issues
- Strategic Management
- Technology Management
- Total Quality Management
- Wage and Salary Administration
- Working Capital Management