Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration | |
| Department | School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. What is relevance of marketing in a developing economy?
2. How are product life cycle and marketing mix inter-related
3. Write short notes on the following:
Market Segmentation
Product Differentiation
4. What are considerations involved in designing the marketing department in hotel industry?
5. Write short notes on the following:
Purpose of marketing research
Procedure of marketing research
6. Discuss the importance of sub-cultures in segmenting the Indian market for food products.
7. Discuss advantages and disadvantages of branding.
8. Critically analyse the role of advertising in hospitality industry.
9. What are functions performed and services rendered by Retailers
10. Describe different types of products and related marketing strategy.
2. How are product life cycle and marketing mix inter-related
3. Write short notes on the following:
Market Segmentation
Product Differentiation
4. What are considerations involved in designing the marketing department in hotel industry?
5. Write short notes on the following:
Purpose of marketing research
Procedure of marketing research
6. Discuss the importance of sub-cultures in segmenting the Indian market for food products.
7. Discuss advantages and disadvantages of branding.
8. Critically analyse the role of advertising in hospitality industry.
9. What are functions performed and services rendered by Retailers
10. Describe different types of products and related marketing strategy.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basics Of Human Resource Planning
- Conceptual Framework Of Employment Relations
- Labour Laws
- Managerial Economics
- Marketing Management
- Sales And Marketing
- Sales Management