Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration | |
| Department | School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain the effect of service characteristics on hospitality marketing. Substantiate your answer with suitable examples.
2. What do you understand by product life cycle? Discuss the marketing mix suitable for each stage of product life cycle.
3. Define market segmentation. Discuss the need and techniques of market segmentation with the help of suitable examples.
4. Elaborate the basic steps in Marketing Research. Also discuss the areas of application of marketing research in hospitality industry.
5. Write short notes on any two:
Limitations of cyber marketing
Importance of Branding in Hospitality Industry
Marketing organisation
6. Enumerate and discuss the factors that may influence buyer's behaviour in the hospitality industry in a B to B scenario.
7. Discuss the role of advertising in marketing. What are the parameters for measuring the effectiveness of advertisement?
8. How will you train and motivate the sales personnels? Discuss with examples from the hospitality industry.
9. Discuss the significance of various channels of distribution with relevant examples from the hospitality industry.
10. Write short notes on any two
Skimming and Penetration Pricing
Personal selling
Product diversification in the hospitality industry.
2. What do you understand by product life cycle? Discuss the marketing mix suitable for each stage of product life cycle.
3. Define market segmentation. Discuss the need and techniques of market segmentation with the help of suitable examples.
4. Elaborate the basic steps in Marketing Research. Also discuss the areas of application of marketing research in hospitality industry.
5. Write short notes on any two:
Limitations of cyber marketing
Importance of Branding in Hospitality Industry
Marketing organisation
6. Enumerate and discuss the factors that may influence buyer's behaviour in the hospitality industry in a B to B scenario.
7. Discuss the role of advertising in marketing. What are the parameters for measuring the effectiveness of advertisement?
8. How will you train and motivate the sales personnels? Discuss with examples from the hospitality industry.
9. Discuss the significance of various channels of distribution with relevant examples from the hospitality industry.
10. Write short notes on any two
Skimming and Penetration Pricing
Personal selling
Product diversification in the hospitality industry.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basics Of Human Resource Planning
- Conceptual Framework Of Employment Relations
- Labour Laws
- Managerial Economics
- Marketing Management
- Sales And Marketing
- Sales Management