Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration | |
| Department | School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Trace the evolutionary history of marketing concepts till modern times. Substantiate your answer with relevant examples from the hospitality industry.
2. Discuss the relationship between marketing mix and marketing strategy. Explain with the help of examples.
3. What is meant by market segmentation? How is it linked with product diversification? Explain with the help of suitable examples from the hospitality industry.
4. Define Marketing Organisation. What are the methods of designing a marketing organisation?
5. Write short notes on any two
Channels of Distribution
Product Life Cycle
Market Segmentation
6. Explain the role and importance of advertisement and publicity in promoting hospitality services.
7. Write a note on the impact of government policies on the pricing and promotional decisions of hospitality sector.
8. What do you understand by Demand Forecasting? Explain the role and importance of demand forecasting in the hospitality industry.
9. What do you understand by Consumer Behaviour? Discuss the stages in the buyer decision making process with examples from the hospitality industry.
10. Write short notes on any two
Scope of Marketing Research
Sales Promotion
Full Cost Pricing
2. Discuss the relationship between marketing mix and marketing strategy. Explain with the help of examples.
3. What is meant by market segmentation? How is it linked with product diversification? Explain with the help of suitable examples from the hospitality industry.
4. Define Marketing Organisation. What are the methods of designing a marketing organisation?
5. Write short notes on any two
Channels of Distribution
Product Life Cycle
Market Segmentation
6. Explain the role and importance of advertisement and publicity in promoting hospitality services.
7. Write a note on the impact of government policies on the pricing and promotional decisions of hospitality sector.
8. What do you understand by Demand Forecasting? Explain the role and importance of demand forecasting in the hospitality industry.
9. What do you understand by Consumer Behaviour? Discuss the stages in the buyer decision making process with examples from the hospitality industry.
10. Write short notes on any two
Scope of Marketing Research
Sales Promotion
Full Cost Pricing
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basics Of Human Resource Planning
- Conceptual Framework Of Employment Relations
- Labour Laws
- Managerial Economics
- Marketing Management
- Sales And Marketing
- Sales Management