Exam Details
| Subject | It-Enabled Retailing | |
| Paper | ||
| Exam / Course | Diploma inRetailing | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the major applications of Information Technology in retail business.
2. What are retail operation challenges. Elaborately explain these challenges.
3. What do you mean by Social CRM? Differentiate between CRM and Social CRM.
4. What do you mean by campaign management How does interactive marketing campaign management work
5. Explain briefly the following terms used in retailing:
POS Life Style MMS
ERP Key Board
6. Briefly comment on any two of the following:
Information Technology has changed the total life style of most of the people.
Telecommunication in the exchange of information.
Complexity of a planogram may vary by the size of the store.
7. Distinguish between any two of the following:
Digital signage and signage.
Multi channel analytics and cross channel analytics.
Plastic money and Money.
8. Write short notes on any two of the following:
Bar code
Legacy system
Visual merchandising display.
2. What are retail operation challenges. Elaborately explain these challenges.
3. What do you mean by Social CRM? Differentiate between CRM and Social CRM.
4. What do you mean by campaign management How does interactive marketing campaign management work
5. Explain briefly the following terms used in retailing:
POS Life Style MMS
ERP Key Board
6. Briefly comment on any two of the following:
Information Technology has changed the total life style of most of the people.
Telecommunication in the exchange of information.
Complexity of a planogram may vary by the size of the store.
7. Distinguish between any two of the following:
Digital signage and signage.
Multi channel analytics and cross channel analytics.
Plastic money and Money.
8. Write short notes on any two of the following:
Bar code
Legacy system
Visual merchandising display.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Buying and Merchandising
- Buying And Merchandising - II
- Customer Service Management
- Customer Value Management
- Human Resources
- It-Enabled Retailing
- Overview of Retailing
- Retail Management Perspectives Communication
- Retail Marketing and Communication
- Retail Operation And Store Management II
- Store Organisation-1
- Visual Merchandising And Store Management