Exam Details

Subject It-Enabled Retailing
Paper
Exam / Course Diploma inRetailing
Department School of Management Studies (SOMS)
Organization indira gandhi national open university
Position
Exam Date June, 2016
City, State new delhi,


Question Paper

No. of Printed Pages: 2 IBRL-015I
BBA IN RETAILING
Term-End Examination
June, 2016

o
BRL-015 IT-APPLICATION IN RETAILING
Time hours Maximum Marks: 50
Note: Attempt any five questions.
All questions carry equal marks.

1. "No information system is complete without Database Management System (DBMS)". Elucidate. Also state the main uses of DBMS in different sectors. 6+4=10

2. What challenges has the Management to face for running MMS in Retail? Throw a light on future roadmap of MMS. 5+5=10

3. What do you mean by Business Intelligence State the purposes for which retail BI can be used for. 3+7=10

4. Define Store Execution System (SES). State various components of Store Execution System. 3+7=10

5. Explain briefly the following terms used in retailing: 5x2=10

KPI

RTGS

LAN

E-mail

PC

6. Comment on any two of the following: 2x5=10

IT is playing a predominant role in the success of a retail store.

Customer puts all the merchandise on the scanning table for Point-of-Sale (POS).

Store Managers are more effective when they are out on the selling floor.

7. Distinguish between any two of the following:

Internet and Social Network 2x5=10

Software Vs. Hardware

Plastic Money and Currency

8. Write short notes on any two of the following:

Radio Frequency Identification (RFID) 2x5=10

Merchandise Hierarchy

Future of E -retailing


Departments

  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • National Centre for Disability Studies (NCDS)
  • School of Agriculture (SOA)
  • School of Computer and Information Sciences (SOCIS)
  • School of Continuing Education (SOCE)
  • School of Education (SOE)
  • School of Engineering & Technology (SOET)
  • School of Extension and Development Studies (SOEDS)
  • School of Foreign Languages (SOFL)
  • School of Gender Development Studies(SOGDS)
  • School of Health Science (SOHS)
  • School of Humanities (SOH)
  • School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
  • School of Journalism and New Media Studies (SOJNMS)
  • School of Law (SOL)
  • School of Management Studies (SOMS)
  • School of Performing Arts and Visual Arts (SOPVA)
  • School of Performing Arts and Visual Arts(SOPVA)
  • School of Sciences (SOS)
  • School of Social Sciences (SOSS)
  • School of Social Work (SOSW)
  • School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
  • School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
  • School of Translation Studies and Training (SOTST)
  • School of Vocational Education and Training (SOVET)
  • Staff Training & Research in Distance Education (STRIDE)

Subjects

  • Buying and Merchandising
  • Buying And Merchandising - II
  • Customer Service Management
  • Customer Value Management
  • Human Resources
  • It-Enabled Retailing
  • Overview of Retailing
  • Retail Management Perspectives Communication
  • Retail Marketing and Communication
  • Retail Operation And Store Management II
  • Store Organisation-1
  • Visual Merchandising And Store Management