Exam Details
| Subject | Sales And Marketing | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration | |
| Department | School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. How personality factors/variables of a consumer affect the purchase decisions? Discuss the same with suitable examples in relation to tourism products.
2. Define Promotional Strategy. Also describe an approach for planning promotional strategy for a typical marketing firm.
3. What is Unique Selling Proposition How brand image can be created in service industry like hospitality? Elaborate with suitable examples.
4. What do you mean by "Interpersonal Media"? How the same can be used for marketing communication related to service industry
5. Write short notes on the following:
Creativity in marketing messages
Composition of a television advertisement
6. "The task for the marketing communicator does not lie in creating and imposing new devices, but in creating associations with things that are rooted in people's culture and day to day existence". Analyse the statement by giving suitable examples from travel and tourism industry.
7. Discuss the various and their role in planning a marketing communication strategy.
8. Why advertising ethics are important in a developing society like India? Also discuss the major regulations influencing advertising in India.
9. Write short notes on the following:
Sales Promotion
Brand choice consideration
10. Write an essay on the status of mass media in India.
2. Define Promotional Strategy. Also describe an approach for planning promotional strategy for a typical marketing firm.
3. What is Unique Selling Proposition How brand image can be created in service industry like hospitality? Elaborate with suitable examples.
4. What do you mean by "Interpersonal Media"? How the same can be used for marketing communication related to service industry
5. Write short notes on the following:
Creativity in marketing messages
Composition of a television advertisement
6. "The task for the marketing communicator does not lie in creating and imposing new devices, but in creating associations with things that are rooted in people's culture and day to day existence". Analyse the statement by giving suitable examples from travel and tourism industry.
7. Discuss the various and their role in planning a marketing communication strategy.
8. Why advertising ethics are important in a developing society like India? Also discuss the major regulations influencing advertising in India.
9. Write short notes on the following:
Sales Promotion
Brand choice consideration
10. Write an essay on the status of mass media in India.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basics Of Human Resource Planning
- Conceptual Framework Of Employment Relations
- Labour Laws
- Managerial Economics
- Marketing Management
- Sales And Marketing
- Sales Management