Exam Details
| Subject | Sales And Marketing | |
| Paper | ||
| Exam / Course | M.Sc in Hospitality Administration | |
| Department | School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. What do you understand by marketing communication? Discuss the sources of misunderstanding in communication.
2. Write short notes on any two of the following:
Status of mass media
Rural media scene
Consumer Perception
3. Explain the importance of message design in communication framework. Discuss the tools used to create messages.
4. What is the meaning of creativity? Discuss the various kinds of creative associations with examples.
5. What are the major issues in measurement of advertising effectiveness? Discuss each briefly.
6. Discuss the characteristics of any four of the following advertising medium:
Television
Radio
Newspapers
Magazines
Aerial Media
7. Discuss the fundamental difference between internet advertising and conventional forms of mass media advertising. Substantiate your answer with suitable examples from hospitality industry.
8. What is direct marketing? Discuss the characteristics of direct marketing.
9. What do you understand by positioning? What are the positioning alternatives for advertising agencies? Explain with the help of examples.
10. What do you understand by social responsible marketing? Discuss few advertisements on electronic media that go against the norms of social responsible marketing.
2. Write short notes on any two of the following:
Status of mass media
Rural media scene
Consumer Perception
3. Explain the importance of message design in communication framework. Discuss the tools used to create messages.
4. What is the meaning of creativity? Discuss the various kinds of creative associations with examples.
5. What are the major issues in measurement of advertising effectiveness? Discuss each briefly.
6. Discuss the characteristics of any four of the following advertising medium:
Television
Radio
Newspapers
Magazines
Aerial Media
7. Discuss the fundamental difference between internet advertising and conventional forms of mass media advertising. Substantiate your answer with suitable examples from hospitality industry.
8. What is direct marketing? Discuss the characteristics of direct marketing.
9. What do you understand by positioning? What are the positioning alternatives for advertising agencies? Explain with the help of examples.
10. What do you understand by social responsible marketing? Discuss few advertisements on electronic media that go against the norms of social responsible marketing.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basics Of Human Resource Planning
- Conceptual Framework Of Employment Relations
- Labour Laws
- Managerial Economics
- Marketing Management
- Sales And Marketing
- Sales Management